The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion (Rs 18,998 crore) in 2010. It was valued at U$2.01 billion in 2009 by the same consultancy.
There are disputed figures for the profitability of the teams. One analyst said that four teams out of the eight made a profit in 2009. While the The Times said that all but Kings XI Punjab made a profit.
In 2010, the IPL expects to have 80 official merchandising deals. It has signed a deal with Swiss watchmaker Bandelier to make official watches for the IPL.
According to a recent study by a UK-based brand valuation consultancy, the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18,000 crore) from USD 2.01 billion in 2009.
The franchises have been a part of this growth. The Chennai Super Kings have a brand value of USD 79.13 million which places them at the top of the table. The MI franchise has moved up the ladder with a valuation of USD 63.58 million. Kolkata Knight Riders co-owned by Bollywood actor Shahrukh Khan comes in third with a valuation of USD 57.59 million and the Rajasthan Royals, co-owned by Bollywood actress Shilpa Shetty comes in last with USD 33.78 million. The Royal Challengers Bangalore, owned by Vijay Mallya, is ranked fourth with a valuation of USD 55.13 million and is followed by the, Delhi Daredevils (USD 40.85 million) and Kings XI Punjab ( USD 35.75 million). The Deccan Chargers are at the sixth with a valuation of USD 38.76 million.
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